ABOUT
New Perspectives on Craft
form Hokuriku
Go for Kogei is a project dedicated to promoting new perspectives on craft from Hokuriku, a region with a long history of craftsmanship. Since its inception in 2020, the project has held exhibitions and events at shrines, temples, and in areas that embody the region’s history and climate, as well as conferences to enrich the discourse on today’s issues and possibilities surrounding craft.
The term kogei (pronounced ko-gay), which could be translated as “craft” or “applied arts,” was coined in Japan in the late nineteenth century during its Westernization. Before that period, Japanese culture had no concept of a division between “fine art” and “craft.” Rather, aesthetic objects and their manufacture constituted a broader category.
In using the term kogei (craft), we do not intend to create a new category within the creative field. Instead, we aim to propose an alternative evaluation criterion that runs through historically defined categories.
The dichotomy of bijutsu (fine art) and kogei (craft) was created during modernization, where the former emerged as a discipline while the latter was separated from “fine art” to form its counterpart; the dynamics of such a dichotomy are still pervasive and define the ways we perceive things. Furthermore, the introduction of standardized criteria for materials, techniques, and uses has strengthened the dichotomous structure of the two categories. To reconsider this framework, we have reexamined elements that have been deemed “typical of craft” and explored what might be the underlying themes shared across fine art and craft.
While providing a definitive answer to this question is challenging, we believe that clues can be found in the artist’s approaches to objects through their engagement with materials and techniques, rather than solely focusing on the materials and techniques of the finished work. In addition to concept-driven production, there are also times when creative expressions develop from within the hands, guided by materials and techniques. If we were to call the latter a “craft-based approach,” then looking at various forms of creation from this perspective may unveil a completely different outlook. Such a shift in the evaluation criterion can be a means of gently unraveling existing disciplines rather than dismantling them.
Go for Kogei will continue to create ideal “places” for future crafts through various practices, introducing rich and expansive forms of craft that break away from preconceived ideas.
Komuro Takahiro, Dog Dragon, 2023. Installation view from Go for Kogei 2023, Masuda Sake Brewery, 2023. Photo: Watanabe Osamu
THEME
The Attributes of Kogei: How Can We Reframe Craft?
Under the theme “The Attributes of Kogei: How Can We Reframe Craft?,” Go for Kogei 2025 explores the diverse ways of living shaped by the various practices of artists and craftspeople as they engage with materials and techniques.
Yanagi Muneyoshi (Soetsu) (1889–1961), the founder of the Mingei movement, described in his essay Kogeiteki naru mono (Craft-like Attributes)* how the intonation of train announcements or a barber’s scissor work could be seen as craft-like attributes, recognizing craftsmanship in even human actions and disposition. For Yanagi, “craft-like attributes” were not about personal artistic expression but rather something rooted in an aesthetic or style shared by society as a whole—where beauty and value are imbued. If we can perceive things as craft-like, whether tangible or intangible, then “craft” reveals itself as something far more integrated into society and broader in scope than we might imagine today.
On the other hand, if society as a whole were to lose what it once shared, would Yanagi’s concept of “craft-like attributes” still be relevant? In some respects, modernism has taken a path quite different from Yanagi’s views. Revisiting his concept in the present day, considered the late stage of modernism, as a lens to examine the relationship between craft and society may hold significant insight.
Starting from the craft-driven mindset of artists and craftspeople, Go for Kogei 2025 will go beyond the work themselves to explore the social interaction that emerges in the production process, the connections and dialogues sparked through the work, and the social dynamics that include moments of daily life. Additionally, the diverse application of the same materials will be highlighted—sometimes supporting daily life, sometimes shaping it, and other times enriching it. By framing “craftsmanship” within this broadening context, valuable insights into the roles of craft and art, both now and in the future, may be found.
*Published in Kogei, Issue No. 8 (1931)
Akimoto Yuji (Artistic Director)
HIGHLIGHT
Exploring creative diversity in a craft-based approach
This exhibition introduces diverse forms of creative expression shaped by a “craft-based approach,” highlighting the unique works of 18 artists and collectives. Shedding light on their dedicated exploration of materials and techniques, it reveals the possibilities for rich and expansive expressions that transcend conventional boundaries.
Underlying values of “The Attributes of Kogei”
Taking Yanagi Muneyoshi (Soetsu)’s concept of “The Attributes of Kogei” as a starting point, this exhibition presents a perspective that finds craft sensibilities in all facets of daily life. Through this lens, it reconsiders the aesthetics and cultural values we share in today’s society.
Exploring layers of relationships through curation
This curatorial approach focuses not only on the works themselves, but also on the relationships that lie beyond objects—connections formed through the creative process, and communication mediated by the works themselves. Through the exhibitions and events, it seeks to unravel the intricate ties between people, objects, and society.
OVERVIEW
GO FOR KOGEI 2025
Theme: The Attributes of Kogei: How Can We Reframe Craft?
Dates: Saturday, September 13 – Sunday, October 19, 2025
Holidays: Wednesdays
Hours: 10:00 a.m.–4:30 p.m. (last admission 4:00 p.m.)
Venues: Iwase Area (Toyama City, Toyama Prefecture) & Higashiyama Area (Kanazawa City, Ishikawa Prefecture)
Organizers: NPO Syuto Kanazawa; Japan Arts Council; Agency for Cultural Affairs, Government of Japan
Co-organizers: Toyama Prefecture; Toyama City; The Kitanippon Shimbun Co., Ltd.
Support: Ishikawa Prefecture; Kanazawa City; West Japan Railway Company; Toyamachiho Railroad Co., Ltd.; The Hokkoku Shimbun; The Toyama Shimbun; Hokuriku Broadcasting Co., Ltd.; Ishikawa Television Broadcasting Co., Ltd.; Hokuriku Asahi Broadcasting Co., Ltd.; Kitanihon Broadcasting Co., Ltd.; Toyama Television Broadcasting Co., Ltd.; Tulip-Tv. Inc.
ARTISTIC DIRECTOR
Akimoto Yuji
Professor Emeritus of Tokyo University of the Arts
Akimoto is an art critic, professor emeritus at Tokyo University of the Arts, special director of the 21st Century Museum of Contemporary Art, Kanazawa, and a distinguished professor at Tainan National University of the Arts. Born in 1955 in Tokyo, he holds a BA in fine art from the Tokyo National University of Fine Arts and Music (now Tokyo University of the Arts). Akimoto first became involved in the art projects on Naoshima in 1991. After serving as the director of the Chichu Art Museum (2004–2006) and the 21st Century Museum of Contemporary Art, Kanazawa (2007–2017), he taught as a professor at the Tokyo University of the Arts while serving as the director of the University Art Museum (2015–2021). From 2017 through 2023, he acted as the director of Nerima Art Museum. He has served as the executive director and special curator of Go for Kogei since 2021.
His past projects and exhibitions include The Standard (Naoshima, 2001); Naoshima Standard 2 (Naoshima, 2006–2007); the first three iterations of the International Triennale of Kogei in Kanazawa (Kanazawa and Caotun, Taiwan; 2010–2017); Art Crafting Towards the Future (Kanazawa, 2012); Japanese Kogei: Future Forward (New York, 2015); Yu-ichi Inoue 1916–1985—La calligraphie libérée at Japonismes 2018 (Paris and Albi, France); and Art as It Is: Expressions from the Obscure (Tokyo, 2020). His publications include Art thinking (Aato shiko, Tokyo: PRESIDENT Inc., 2019).
PRODUCER
Ura Jun
Chair, NPO Syuto Kanazawa
Ura is the chair of NPO Syuto Kanazawa and the executive director of Ura Architects. He was born in Kanazawa in 1966. After graduating from university, he worked at a construction company before joining Ura Architects in 1993 and attaining his current position in 2006. In addition to the Kanazawa headquarters, the company has opened offices in Tokyo and Dalian, China, and prides itself on detail-oriented design practices rooted in the Hokuriku region. Ura founded NPO Syuto Kanazawa in 2006 and became the chair the same year. The NPO, which currently has 260 members, promotes culture-driven community development through initiatives devoted to thinking (learning and formulating proposals) and action (project creation).
Ura’s activities include the planning and operation of the Kogei Art Fair Kanazawa, the Kogei Architecture Exhibition (Kanazawa), and Kutanism (Nomi and Komatsu). Ura’s architectural projects include the Bokian: A Tea House in Fluctuation (Berlin), the Kanazawa Port Cruise Terminal, and the Tsujike Teien (Kanazawa). His past awards include the iF Design Award, Japan Association of Architectural Firms Award, JIA Twenty-Five Year Award, Good Design Award, Kukan Design Award, Ishikawa Design Award, and the Kanazawa City Cultural Activity Award.
TEAM
- Producer: Ura Jun (Chair, NPO Syuto Kanazawa)
- Artistic Director: Akimoto Yuji (Professor Emeritus, Tokyo University of the Arts)
- Executive Director: Usui Hiroshi (Noetica, Inc.)
- Co-curator: Takayama Kentaro (Artness Inc.), Takai Yasumitsu (Noetica, Inc.)
- Site Design: Suo Takashi (Suo, Licensed First-Class Architects)
- Art Coordination: Kanaya Ayumi (Kanazawa Art Gummi)
- Production Management: Takai Yasumitsu, Desaka Atsuko, Mizuwaki Rina (Noetica, Inc.)
- Editing: Sakamoto Aya, Nagano Kaori (Arika, Inc.)
- Translation: Fraze Craze Inc.
- Design: Nakamura Ryoichi (Culture Convenience Club Co., Ltd.)
- Website: Sato Emi (nicottoLab, Inc.)
- Public Relations Coordinator: Hoshino Yuka (Noetica, Inc.), Nawa Yoshiko, Nishitani Eriko (Relay Relay LLP), Yanagida Wakana
- Social Media Coordinator: Yanagida Wakana
- Photo: Terada Masahiro (Marc and Porter inc.), Ikeda Noriyuki (Ohako Studio)
- Movie: Oyachi Masato
- Project Management: Noetica, Inc.